Casting
Womenswear, fourteen faces to cast
Fourteen models across straight sizes and a range of complexions, so a catalogue does not run on one face for a season.
Start free
- Models
- 14
- Builds
- Slender and straight size
- Consistency
- One face across every frame of a set
Answer first
How many womenswear models are there?
Fourteen, across straight sizes and a range of complexions, so a catalogue does not run on one face for a whole season. Within any one set the face is locked: the opening frame becomes the reference for the rest, and the prompt names her explicitly, so five images read as one shoot rather than four attempts.
The same woman, all five frames
Four separately generated images give you four different women. Each set is chained: the opening frame becomes the reference for the rest, and a face lock names it explicitly, so the set reads as one shoot rather than four attempts.
Or cast a face of your own
Save a model once, from a photograph you already have or from a description, and shoot a whole season on the same person.
Built for
Who this is for
Womenswear labels
A catalogue that needs variety across the season and consistency inside each listing.
Ethnic wear brands
Sarees, lehengas and anarkalis carry their own silhouette rules on top of the casting.
D2C storefronts
The product page is yours, so the photography has to carry the whole sale.
Marketplace sellers
One set becomes five storefronts, at the ratio and ground each one enforces.
Why this rather than a shoot
One face across the set
Four separate generations give four different women. Chaining plus an explicit face lock is what makes it one.
Fourteen to cast from
Enough that consecutive listings do not look like the same advertisement, without a booking for any of them.
Or a face of your own
Save a model once, from a photograph you already have or from a description, and shoot a whole season on the same person.
The garment is preserved, not reinterpreted
The cut, the fabric, the print and the trims come from your reference. The model, the room and the light are what get generated.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Is it the same model in every frame?
- Within a set, yes. Each frame after the first is generated against the one before it, and a face lock names her, so the model, the room and the light hold.
- Can I choose the complexion?
- Yes. Complexion is a field on the model record, and the fourteen span a range.
- Can I reuse the same model next season?
- Yes. Pick her again, or save a custom model and cast her indefinitely.
- Do I need a photograph of a person?
- No. One photograph of the garment is enough. A flat lay or a phone shot on a hanger both work.
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