Who it is for
Boutiques
One person, a phone, and a rail of stock that has never been photographed properly.
Start free
Answer first
Is this useful for a small boutique?
It is the case it fits best. For a boutique the choice was never between a studio shoot and this. It was between a phone photograph of a garment on a hanger and this, and one photograph on your shop floor is the whole input.
The shoot was never going to happen
For a boutique the choice is not between a studio shoot and this. It is between a phone photograph on a hanger and this.
Built for
Who this is for
Single shop boutiques
One person, a phone, and a rail of stock that has never been photographed properly.
Instagram first sellers
The feed is the shop, and hanger photographs are what is holding it back.
Resellers
Stock arriving from suppliers with no usable imagery at all.
Home businesses
No studio, no model, and no budget for either.
Why this rather than a shoot
A phone photograph is enough
On a hanger, on a table, or held up. The garment is read from it and the rest is generated.
No booking of any kind
No model, no photographer, no location, and no day of your week.
The listing comes with it
Description, care notes, search terms and a size chart, so the pieces are ready to post.
Piece by piece
Photograph a rail over a fortnight, or one dress this evening. Nothing is tied to a shoot day.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Do I need good lighting to take the reference?
- No. A plain, clear phone photograph in ordinary light is enough. The lighting in the output is generated.
- Can I photograph one piece at a time?
- Yes. There is no minimum and nothing to book.
- Will it look like my shop?
- Choose from twelve locations, or describe your own room in a sentence and it is used instead.
- How much does one piece take?
- About thirty seconds for a standard set of four or five frames.
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