Use cases
Hundreds of products, one afternoon
The long tail nobody books a shoot for: the colourways, the repeats, the pieces that never justified a model.
Start free
Answer first
How do you photograph a whole catalogue?
In batches of up to forty references, each batch sharing one set of settings, running inside your plan's concurrency. The point is not speed on the pieces you would have shot anyway. It is the long tail: the colourways, the repeats and the pieces that never justified a model, which is most of a real catalogue.
Most catalogues are mostly long tail
A shoot has a fixed capacity and your catalogue does not. The pieces that never get photographed are the ones at the bottom of the list, and they are also the ones that convert worst, for exactly that reason.
Forty at a time
A batch takes up to forty references with one set of settings, and survives a restart: unfinished work resumes rather than stranding credits you already spent.
Built for
Who this is for
Sellers with deep catalogues
Hundreds of live listings, most of them photographed badly or not at all.
Multi brand retailers
Stock arriving continuously from suppliers whose photography you cannot control.
Marketplace sellers
Listing quality is ranked, and the tail of your catalogue drags the whole account.
Wholesalers
A line sheet with a photograph against every SKU rather than half of them.
Why this rather than a shoot
The tail is most of it
A shoot has a fixed capacity and your catalogue does not. The unphotographed pieces convert worst precisely because they are unphotographed.
Forty at a time
One set of settings across a batch, so the catalogue holds a consistent look rather than drifting per upload.
It survives a restart
Unfinished work resumes instead of stranding credits you already spent.
Crops come with it
Five marketplace ratios from the same set, so scale does not create a second manual job.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- How many can run at once?
- Your plan sets the concurrency, and a batch takes up to forty references. Larger catalogues queue as further batches.
- Will they all look consistent?
- Within a batch, yes, because the casting, location and resolution are set once for the whole batch.
- What happens when one fails?
- The credits for that generation are refunded to your ledger. The rest of the batch continues.
- Can I do it in stages?
- Yes. Most catalogues are done in passes: the best sellers first, then the tail.