Use cases
Old listings, reshot without a reshoot
The photography that was fine three years ago is now the reason a listing loses to the one above it.
Start free
Answer first
How do you refresh an old catalogue's photography?
Use the existing product photograph as the reference. You do not need the sample back, a shoot, or the piece in hand. Run the old listings through in batches with one set of settings, and the catalogue comes back on a current model in a current room, consistent across the lot rather than merely newer in places.
Catalogues age unevenly
The pieces that sell get reshot. The rest keep whatever photograph they launched with, so a storefront ends up with three eras of photography on one page, and the oldest listings look abandoned even when the stock is current.
The reference already exists
You do not need the sample back. An existing product photograph is a good enough reference to regenerate the whole set on a current model in a current room.
One house look across the lot
Run the refresh as batches with one set of settings, and the catalogue comes back consistent rather than merely newer.
Built for
Who this is for
Storefronts with three eras of photography
Where the bestsellers were reshot and everything else kept the picture it launched with.
Brands after a rebrand
New identity, and a catalogue still showing the old one.
Marketplace sellers
Listing quality is ranked, and an old photograph loses to a new one on the same page.
Retailers with supplier imagery
Stock photographed by whoever made it, in whatever style they had.
Why this rather than a shoot
No sample required
An existing photograph is a good enough reference, which is what makes a refresh possible at all.
One look across the lot
Batches share one set of settings, so the result is consistent rather than a fourth era.
Keep what still works
Refresh the frames that are dated and leave the ones that are not. Nothing is all or nothing.
The copy gets refreshed too
Title, bullets, search terms and a size chart are regenerated with the images.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Do I need the garment again?
- No. The existing product photograph is the reference.
- Will it still be the same garment?
- Yes. The cut, colour, print and trims are carried from the photograph. The model, room and light are what change.
- Can I do the whole catalogue at once?
- In batches of up to forty references, each sharing one set of settings.
- What about listings with only a hanger shot?
- Those are the ones that improve most. A hanger shot is a perfectly good reference.