Insights
What we got wrong first
Every one of these started as a failure we shipped. They are written up because the corrections are more useful than the claims, and because most of them apply to anybody generating fashion imagery, not only to us.
Casting · Latest
Why an image model renders plus size as straight size
Five plus size briefs came back as five slim women. The fix was not more emphasis. It was where the sentence sat in the prompt.
Read the article6 min read
More from the studio
- Try-on
Every virtual try-on ships the same bug
The shopper gets the catalogue model's body with her own face on top. We shipped it too, three times, before we understood why.
Read5 min - Ethnic wear
Why a general image model turns a saree into a gown with a scarf
Draped clothing is several garments read as one. Without a rule that says so, you get the western garment it most resembles.
Read5 min - Method
Four images are not a photoshoot
Generate four frames separately and you get four different women in four different rooms. What makes a set a set is chaining.
Read4 min - Marketplaces
The crop is a compliance problem, not a taste problem
Five Indian marketplaces, five specifications, and they disagree. A listing is rejected for the wrong shape as readily as for a bad photograph.
Read4 min - Comparison
The cost of a studio shoot is not the invoice
It is the twenty products that never got photographed, because a shoot has a fixed capacity and your catalogue does not.
Read5 min