Who it is for
D2C brands
Your own storefront, your own listings, and a try-on button under Add to cart.
Start free
Answer first
What does this give a D2C brand?
The photography, the listing copy and a try-on button under Add to cart, all on a storefront you own end to end. A D2C brand controls its own product page, which is the one place virtual try-on can actually live, and it installs with one line in your theme.
You own the whole funnel
A D2C brand controls its product page, which is the one place virtual try-on can actually live. One line in your theme puts it under Add to cart.
Built for
Who this is for
Shopify storefronts
One script tag in the theme, with no app review queue to sit in.
Custom built stores
A publishable key, a domain allowlist, and a widget in a shadow root.
Brands with high returns
Fit is the reason, and try-on puts the garment on her body before she buys.
Small teams
Photography, copy and try-on as one job rather than three vendors.
Why this rather than a shoot
You own the product page
Which is where try-on has to sit to make any difference to the decision.
One line to install
The widget renders in a shadow root, so it neither inherits nor leaks your styles.
Copy that ships with the images
Title, description, bullets, care, search terms and a size chart, generated with the set.
Spend you control
A daily cap, a domain check on the key, and a per visitor limit underneath.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Do I need a Shopify app?
- No. It is a script tag in your theme, which is why there is no review queue between you and going live.
- Will it slow my product page?
- The widget is loaded on demand and isolated in a shadow root.
- What does a shopper see?
- A button under Add to cart. She adds a photograph and sees the piece on herself in about ten seconds.
- Can I cap what it costs me?
- Yes. You set a daily cap, and each visitor is limited on top of it.
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