Use cases
A lookbook, without the lookbook shoot
A whole collection on one model, in one place, in one light, because that is what makes a set of images a lookbook.
Start free
Answer first
How do you make a lookbook without a shoot?
Cast one model, choose one location, and run the collection through as a batch. A lookbook is not a set of good photographs, it is a set that clearly belongs together, and one model in one room in one light is exactly what produces that. The same set then works as a line sheet, a press pack and a season of posts.
Consistency is the format
A lookbook is not a set of good photographs. It is a set of photographs that clearly belong together, which is exactly what one model, one location and one light gives you.
Cast it once
Save a model, choose a location, and run the collection through as a batch. Every piece comes back on the same woman in the same room.
For buyers, or for the feed
The same set works as a wholesale line sheet, a press pack and a season of posts, because it is the collection shown as a collection.
Built for
Who this is for
Seasonal collections
A drop that needs to be presented as a collection rather than as thirty separate listings.
Wholesale and B2B
A line sheet with a real photograph against every style.
Press and PR
A pack that looks like a shoot, because it is structured like one.
Social and campaign
A season of posts that hold together in a grid.
Why this rather than a shoot
One model throughout
Save her once and every piece in the collection comes back on the same person.
One room, one light
The location and the time of day are set for the batch, not per image.
The whole collection
Including the pieces a real lookbook shoot would have cut for time.
Reusable next season
The saved model is still there, so next season can be shot on her too.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Can every piece be on the same model?
- Yes. Save the model and cast her for the whole batch.
- How many pieces fit in one lookbook?
- Batches take up to forty references, and larger collections queue as further batches with the same settings.
- Can I use my own location?
- Yes. Describe a room in a sentence and it is used instead of the twelve presets.
- Is it usable in print?
- Generate at high or max resolution for print. Standard is sized for storefronts.
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