Use cases
A size chart, written with the listing
Measurements by size in the unit your market reads, generated alongside the photography rather than typed later.
Start free
Answer first
Where does the size chart come from?
It is generated alongside the photography, from the same reading of the garment, with measurements by size in the unit your market reads. It arrives with the listing rather than being typed in afterwards, which is the reason so many listings do not have one.
Fit is why things come back
Most apparel returns are fit. A listing without measurements asks the shopper to guess, and the guess arrives back at your warehouse.
Built for
Who this is for
Brands with high return rates
Most apparel returns are fit, and a listing without measurements asks the shopper to guess.
Marketplace sellers
A missing size chart is a visible gap on a listing that is being ranked.
Exporters
Buyers work in measurements, and in their own units.
Made to order labels
The chart has to exist before the garment does.
Why this rather than a shoot
It comes with the set
One job, not a spreadsheet somebody promises to fill in later.
Your market's units
Inches or centimetres, per market, rather than a conversion the shopper has to do.
By size, not one number
Measurements across the run, which is what a shopper is actually comparing against.
Editable
It is a starting chart from the garment as read, and your own measured spec should always win.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- Are the measurements exact?
- They are derived from the garment as read and are a starting point. Where you have measured the sample, use your numbers.
- Which units?
- The unit your market reads, set per listing.
- Does it cover the whole size run?
- Yes, by size rather than a single set of figures.
- Can I edit it?
- Yes. It is text in the listing like everything else.
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