Use cases
The same piece, every colour you make it in
One garment photographed once, then recoloured, with the cut, fabric, embroidery and trims held exactly.
Start free
Answer first
How do you photograph every colourway?
Photograph the piece once, then recolour it. Name the colour or upload a photograph of the swatch, and the cut, the fabric, the embroidery and the trims are held exactly while the colour changes. A named colour is a range and a photograph of one is a value, so a label matching cloth they already hold should send the image rather than the word.
Name it or show it
Type the colour, or upload a photograph of the swatch. A named colour is a range and a photograph of one is a value, so a label matching cloth they already hold needs the image rather than the word.
A recolour, not a redesign
The prompt says outright that every instruction to preserve the reference's colour does not apply, and that everything else still does. Prints keep their motif and layout while their colours shift to sit with the new one.
Built for
Who this is for
Labels that repeat a cut
One successful silhouette in eight colours is eight shoots, or one.
Basics and staples
The same tee in a dozen shades, where the shoot cost is the whole margin.
Made to order
Colours you offer but do not stock, and therefore cannot photograph.
Suppliers and wholesalers
A buyer wants to see the range, not one colour and a list.
Why this rather than a shoot
Show the colour, do not name it
Upload a swatch photograph when the shade matters, because a name is a range and a photograph is a value.
A recolour, not a redesign
The prompt states outright that only the colour instruction is lifted, and that every other preservation rule still applies.
Prints keep their layout
A motif keeps its scale and placement while its colours shift to sit with the new one.
The same model throughout
Every colourway on one person in one room, so the range reads as a range.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- How accurate is the colour?
- Accurate to the swatch when you send one. A named colour lands inside the range that name covers, which is wider than most people expect.
- Does it work on prints?
- Yes. The motif and its layout are preserved while the palette shifts.
- Do I need the garment in that colour?
- No. That is the point. One photograph of one colourway is the input.
- Can I do a colourway from a finished set?
- Yes, and it keeps the same model and location, so the variants sit together on the listing.
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