Use cases
A new collection, shot the week it lands
Twenty new pieces, photographed the day the samples arrive, without waiting on a studio calendar.
Start free
Answer first
How fast can a new collection be photographed?
The same week the samples land. Upload every reference at once, choose the style and the casting, and the batch runs through the drop inside your plan's concurrency. The photography was rarely the slow part; the booking was, and there is no booking here.
The bottleneck is the booking
The photography is rarely the slow part. The booking is: a model's calendar, a photographer's, a location, and then a week for the files. A drop that is ready on Monday goes live a fortnight later.
Batch the whole drop
Upload every reference at once, set the style and the casting, and the batch runs through them one at a time inside your plan's concurrency. Credits are checked for the whole batch up front, so it does not stop halfway.
Built for
Who this is for
Seasonal labels
A drop that is ready on Monday should not go live a fortnight later.
Fast moving ranges
New pieces weekly, which no shoot calendar can absorb.
Small teams
Nobody to spare for a shoot day, let alone two.
Pre order and made to order
Photography before the stock exists, from a single sample.
Why this rather than a shoot
No calendar to clear
No model, photographer or location to book, and no week of waiting for the files afterwards.
The whole drop at once
Upload every reference together and set the style once, rather than per piece.
Credits checked up front
The batch is priced and debited before it starts, so it does not stop halfway through your drop.
One house look
Same casting, same location, same light across the collection, because it is one set of settings.
Side by side
Against a studio shoot
| Feature | Flatlay Studio | Studio shoot |
|---|---|---|
| Time to first frame | About thirty seconds | Days, after the booking |
| Booking required | None | Model, photographer, location |
| Models to cast | 39 across six segments | Whoever is available |
| Reshoot one frame | One frame, minutes | A second shoot day |
| Colourways | Generated from the same set | Photograph each one |
| Marketplace crops | Five ratios, included | Edited by hand afterwards |
| Listing copy | Written with the set | Written separately |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- How many pieces can I do at once?
- A batch takes up to forty references with one set of settings, and larger drops queue as further batches.
- What if a piece is not finished yet?
- Photograph the ones that are and add the rest later. Nothing is tied to a shoot day.
- Can different pieces have different casting?
- Yes, by running them as separate batches. Within a batch the settings are shared.
- What if the batch is interrupted?
- It resumes rather than stranding credits, and a failed generation is refunded to your ledger.
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