Marketplaces
Myntra product photography, at the ratio Myntra wants
Myntra takes 3:4 on a pure white ground: the full garment in frame on a plain white ground. Flatlay outputs it from the set you already shot.
Start free
- Aspect ratio
- 3:4
- Ground
- Pure white
- Source
- The product set you already generated
- Cost
- Priced per image, out of the same credits
Answer first
What does Myntra require from a product photograph?
Myntra takes 3:4 images on a pure white ground, with the full garment in frame on a plain white ground. Flatlay pads a generated set to that exact ratio rather than trimming to it, so a floor length garment keeps its hem, and outputs every frame of the set in that shape ready to upload.
Why crops get rejected
Every marketplace wants a different shape and none of them wants the shape a camera gives you. Myntra and Ajio take 3:4. Amazon and Flipkart take a square. Meesho takes a square but tolerates a warmer ground. Reframing one studio shot by hand for five storefronts is where a catalogue quietly loses a week.
Padded, not cut
A crop that trims to shape takes the hem off a floor length kurta. Flatlay pads to the exact ratio instead, on the ground Myntra expects, so the whole garment stays in frame at 3:4 without the model losing her feet.
The ratio is snapped to an exact multiple rather than rounded, because a frame that is one pixel off 3:4 is still the wrong shape to an automated check.
One set, five storefronts
Generate the product set once. Ask for the marketplace pack and every frame comes back in all five shapes, correctly grounded, ready to upload.
Built for
Who this is for
Myntra sellers
Listing apparel where the wrong crop is rejected as readily as a bad photograph.
Multi-marketplace sellers
Selling the same catalogue across five storefronts that each want a different shape.
Brands onboarding
Getting approved and needing images that clear the quality gate first time.
Catalogue teams
Reframing one studio shot by hand for five storefronts, which is where a week goes.
Why this rather than a shoot
The exact ratio
Snapped to an exact multiple of 3:4 rather than rounded, because a frame one pixel off is still the wrong shape to an automated check.
Padded, never trimmed
A crop that trims takes the hem off a floor length kurta. Padding keeps the whole garment in frame.
The right ground
Pure white, which is what Myntra expects, applied per platform rather than once for all of them.
One set, five storefronts
Generate the product set once and ask for the marketplace pack. Every frame comes back in all five shapes.
Side by side
Against reframing by hand
| Feature | Flatlay Studio | By hand |
|---|---|---|
| Myntra ratio | 3:4, exact | Eyeballed in an editor |
| Ground | pure white | Whatever the original had |
| Hem on a long garment | Kept, by padding | Often trimmed off |
| Five storefronts | One click, all five | Five passes per image |
| A new colourway | Regenerate the pack | Start again |
The numbers
The arithmetic
What a season of catalogue photography actually takes, either way.
| Studio shoot | With Flatlay | |
|---|---|---|
| Forty new pieces | Two to three shoot days | An afternoon, in one batch |
| Lead time | Weeks, on somebody else's calendar | None. Start when the sample lands |
| A piece you forgot | Wait for the next booking | Generate it that evening |
| Six colourways | Six times the shoot | From the set you already have |
| Restock next season | Rebook, and hope she is free | The same model, on demand |
The cost that hurts is rarely the invoice. It is the pieces that never get photographed, because a shoot has a fixed capacity and your catalogue does not.
How it runs
- 01
Send one photograph
A phone shot on your studio floor, a flat lay, or a link. No lighting, no model, no booking.
- 02
Choose the shoot
Twelve locations, thirty-nine models across six segments, three resolutions. Or describe a room of your own.
- 03
It generates
Four or five frames chained to each other, so the model, the room and the light hold across the set.
- 04
Take the listing
Frames, copy, size chart, costed price and marketplace crops, ready to upload.
Questions
- What size does Myntra want?
- 3:4 on a pure white ground, with the full garment in frame on a plain white ground. Flatlay outputs exactly that.
- Do I need to reshoot for each marketplace?
- No. Generate the product set once, then ask for the marketplace pack and every frame comes back in all five shapes at the ratio each platform wants.
- Will a long garment get cropped?
- No. The frame is padded out to the ratio rather than trimmed in, so the full length of the garment stays in shot.